// CASE 07 · WE GET CHICKEN · ANCHOR

Make the exit
memorable.

It started with one request: a to-go package people actually want to keep. Making brands memorable is what we do. So we gave the container a souvenir effect, and scored an original jingle that makes you crave chicken and waffles every time you hear it.

We Get Chicken souvenir packaging
// THE RED VELVET, PLATE TO CAMPAIGN
Red velvet waffles, flat hand-off shot
BEFOREHanded over flat, no color
Red velvet waffles, color and background rebuilt
RETOUCHEDColor brought to life, background rebuilt
Red velvet finished ad creative
FINAL CREATIVECampaign ready
STEP 1

We were handed a flat, colorless shot on a cluttered surface.

STEP 2

We brought the color to life and rebuilt the background from scratch.

STEP 3

Then we shaped it into a finished campaign creative.

// THE SOUVENIR BOX

A box worth keeping.

We engineered the to-go container as a keepsake, not trash. Scroll to turn it.

// THE JINGLE · THE SPOTLIGHT

A jingle you can't unhear.

The original score is the real souvenir. Press play and it will have you craving chicken and waffles every time you hear it.

or keep scrolling

// Case study

House of Chicken & Waffles: A Culinary Milestone

By , Got Rich Doing It.

House of Chicken & Waffles stands as Rhode Island's pioneering restaurant dedicated exclusively to chicken and waffles. With Got Rich Doing It's strategic branding and marketing efforts, the launch was a pre-opening triumph, ensuring a strong audience and brand presence from day one.

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Concept and Transformation

What began as a beloved food truck has transformed into a permanent fixture at 105 Plainfield Street, Providence, RI. The restaurant, led by Richard Monroe and Adonis Cossia, offers a unique twist on Southern comfort food with its Halal-prepared menu.

With over 20 house-made waffle flavors and specialty butters, the menu caters to diverse tastes, including seasonal and gluten-free options. This dedication to variety and quality positions House of Chicken & Waffles as a culinary standout.

  • Halal-prepared Southern comfort food
  • 20+ house-made waffle flavors
  • Specialty butters and flavored syrups

Strategic Branding and Marketing

Got Rich Doing It spearheaded the branding and marketing direction for the restaurant's grand opening on July 31, 2026. Our approach was to establish a robust audience and brand identity well before the doors opened.

This strategy was validated by the organic growth of the restaurant's Instagram account, which garnered 500 followers from just seven posts, achieving thousands of reshares without any ad spend.

Community and Press Engagement

The story was covered by the Rhode Island Black Business Association and regional press ahead of the opening, highlighting the restaurant's innovative concept and community impact.

This coverage not only boosted the restaurant's visibility but also reinforced its position as a first-of-its-kind establishment in Rhode Island.

The Bet Before the Doors Opened

Richard Monroe and Adonis Cossia did not wait for opening day to introduce House of Chicken & Waffles. The storefront at 105 Plainfield Street, Providence, RI 02907 had to open as a known name, not a surprise.

Got Rich built and still manages the Instagram account. The first seven posts reached 500 followers and thousands of reshares, all organic, with no ad spend. That is Got Rich's own reporting, not a press figure. The July 31, 2026 grand opening then arrived with an audience already in place.

  • Address: 105 Plainfield Street, Providence, RI 02907
  • Owners: Richard Monroe and Adonis Cossia
  • Grand opening: July 31, 2026

Frequently asked questions

Who owns House of Chicken & Waffles?

House of Chicken & Waffles is owned by Richard Monroe and Adonis Cossia.

Where is House of Chicken & Waffles located?

The restaurant is located at 105 Plainfield Street, Providence, RI 02907.

What kind of food does House of Chicken & Waffles offer?

The restaurant offers Halal-prepared Southern comfort food with over 20 house-made waffle flavors and specialty butters.

When did House of Chicken & Waffles open?

The grand opening was on July 31, 2026.

How was the launch of House of Chicken & Waffles marketed?

Got Rich Doing It led the branding and marketing efforts, achieving significant engagement through organic Instagram growth and press coverage.

Ready to elevate your brand? Contact us on Instagram @gotrichdoingit.

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